REBRANDING

Edelman Leather

Rebrand of Edelman Leather, a 40-year-old leather company located in New Milford, Connecticut. Using elements of their existing logo, developed a new, elevated look that that signaled their status as a luxury brand. Designed the logo; art directed all supporting materials including packaging, signage, and redesign of the website; and hired for and managed the copywriting for the site and collateral.